Harnessing the power of social media is more than just “showing up”. You need to have a fully-optimized presence that shares your personal business brand. And you also need to feel confident and comfortable engaging your network online to move your relationships and business forward.
Using LinkedIn properly is about combining marketing, brand development, and sales to reinforce your offline activities. To be effective, you need to understand both the tactics and strategies necessary to navigate the evolving etiquette of online communication.